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Greg Hedgepeth was born and raised in Halifax County, NC and was a first-generation college student that attended East Carolina University in Greenville, NC. There he received his undergraduate degree in Economics with a minor in Business Administration. He later received his Masters in Management and Leadership from Webster University. 

Greg currently serves as the Director of Marketing and Communications for the NC State University Graduate School and is the President and CEO of Substantial Media, LLC an award winning minority multimedia platform that seeks to amplify the voices and stories of black and brown communities and bring awareness to important issues that impact these communities on a local, state and national level.

Greg has been in the field of higher education marketing and communication for over 16 years, serving in leadership roles at the divisional and university level. Greg is a certified digital marketing professional, a husband, father of two beautiful little girls, a former law enforcement officer and professor within the Mass Communications and Digital Technology Department at Shaw University.


Greg is a social entrepreneur and serves on a number of boards and committees to include the Executive Board of Directors for the East Carolina University Alumni Association and the NC Local News Workshop at Elon University School of Communications. He is a proud member of Omega Psi Phi Fraternity, Inc. and the Most Worshipful Prince Hall Grand Lodge of Free and Accepted Masons of North Carolina and Jurisdiction, Inc. 


Greg has presented and facilitated at conferences, summits, and workshops all around the country and has been awarded for his service work within the minority community and the field of education.

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